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Fortnite - A Marketing case study

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Blog Post, Effectiveness

Fortnite - A Marketing case study

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Training works

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Transparency in email marketing

Blog Post, Loyalty

Why Amazon Prime Drives Loyalty (and charges for the privilege)

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Choice. The problem is choice.

Blog Post, Loyalty

Is There a Point in Loyalty Programs?

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The Customer-centric sacrifice

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The crucial skills of a data-driven marketer

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Marketing by Numbers – how to have confidence in your effectiveness

Blog Post, CRM, Direct Marketing, Insight

My CRM beliefs – Lessons from a long(ish) career

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