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The LiquidCX UK Blog

If you want to get inside our heads and see how we think at LiquidCX UK the best way is via our blog. Whether we're talking about our core CRM principles to why training is important we endeavour to provide something useful. Oh and pop back because we regularly add new content. 

Fortnite - A Marketing case study

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Training works

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Transparency in email marketing

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Why Amazon Prime Drives Loyalty (and charges for the privilege)

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Choice. The problem is choice.

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Is There a Point in Loyalty Programs?

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The Customer-centric sacrifice

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The crucial skills of a data-driven marketer

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Marketing by Numbers – how to have confidence in your effectiveness

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My CRM beliefs – Lessons from a long(ish) career

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The pitfalls of personalisation

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