Blog Post, CRM, Direct Marketing, Training Training worksIn 2017, Econsultancy published a report entitled 'How Marketers Learn'. The goal was to ... Read More
Blog Post, Direct Marketing Transparency in email marketingThere are times when I curse my advancing age. Before, during and after leg ... Read More
Blog Post, CRM, Direct Marketing, Insight My CRM beliefs – Lessons from a long(ish) careerI remember realising CRM was going to be my career when I was on ... Read More
Blog Post, CRM, Direct Marketing The pitfalls of personalisationAs is the case in this pandemic, I have been playing a fair few ... Read More
